व्यापार का विस्तार

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वर्तमान वक्त Globalization का है। आज के समय में पूरा विश्व एक बड़े गाँव या जिले की तरह हो गया है।

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गाँव के एक छोर पर जो चीजें मिलती है, वही चीज गाँव के दूसरे छोर पर भी मिल जाती है।

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एक ही मूल्य पर। ठीक यही बिजनेस में भी हो रहा है।

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एडवांस होती तकनीक ने सभी कारोबार के सम्मुख एक चुनौती पेश कर दी है।

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ऐसे में वही बिजनेस सस्टेन कर पायेंग जो मार्केट की जरूरत के अनुसार अपने को ढाल लें और भेड़-चाल से अलग चलें।

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सबसे पहले इस बात को समझना बेहद आवश्यक होता है कि अपने बिजनेस को अगले स्तर पर कैसे ले जा सकते हैं

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यानी बिजनेस का विस्तार करना किसे कहते हैं?

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बिजनेस का विस्तार तब होता है, जब बिजनेस में पहले के मुकाबले अधिक प्रोडक्ट की बिक्री होने लगे,

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अधिक बिजनेस पर अधिक प्रोडक्ट रखे जाने लगे, बिजनेस अधिक लोग काम करने लगे और बिजनेस का मुनाफा अधिक होने लगे।

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